Many people believe that life insurance is guaranteed—that whenever they decide they want it, they can simply apply and get approved.
Unfortunately, that belief is one of the most common and costly misunderstandings in financial planning.
The truth is this: life insurance is not automatically available to everyone, and waiting too long can mean higher costs, limited options, or even denial.
Let’s break this down in simple terms.
Life Insurance Is Approved—Not Promised
Life insurance approval is based on a process called underwriting. This is how insurance companies assess risk before offering coverage. During underwriting, insurers evaluate several factors to determine if you qualify, how much coverage you can get, and what it will cost.
Some of the key factors include:
🔹 Age
As we age, premiums increase and policy options become more limited. Waiting often means paying significantly more for the same coverage—or not qualifying at all.
🔹 Health History
Current or past medical conditions matter. Even conditions that feel “under control” can impact approval or pricing.
🔹 Lifestyle Choices
Smoking, vaping, shisha use, alcohol consumption, and high-risk hobbies or occupations can all affect eligibility and cost.
🔹 Family Medical History
Certain hereditary conditions may raise concerns for insurers, even if you are currently healthy.
Because of these variables, not everyone qualifies for the same coverage, the same rates, or even the same policy types. In some cases, applications are declined altogether.
“I’ll Get It Later” Can Be a Costly Decision
One of the biggest mistakes people make is assuming they can “deal with life insurance later.”
But life doesn’t wait.
Health changes. Stress increases. Unexpected diagnoses happen. And once circumstances change, insurance options change with them—often permanently.
Life insurance is most valuable when it’s put in place before you need it, not after a health event, diagnosis, or lifestyle change forces your hand.
Protection Is About Timing, Not Fear
Life insurance isn’t about expecting the worst—it’s about planning responsibly while things are going well.
Securing coverage early can mean:
- Lower premiums
- More policy options
- Fewer restrictions
- Long-term peace of mind
It’s about protecting your family, your responsibilities, and your future choices—on your terms.
The Bottom Line
Life insurance is not a guaranteed product—it’s a time-sensitive opportunity.
The best time to explore your options is when you are healthy, informed, and in control. Waiting may feel harmless, but it can quietly close doors you didn’t realize could ever shut.
If you’re unsure where you stand, a conversation today can help you understand your options—before circumstances decide for you.
About the Author
Shenaz Kassam, RWM, RRC®/CR® is a senior financial educator and collaborating advisor with nearly two decades of experience helping Canadian individuals and families protect what matters most. She specializes in life insurance planning, retirement income strategies, and family wealth continuity. Shenaz is known for her practical, client-focused approach and her commitment to financial literacy, empowering families to make informed decisions before life’s uncertainties arise.
